|

What happens when you take the best of Nashville’s
music community - brilliant songwriters, seasoned, top-notch
musicians, the high-quality studios and production - and team it
with a 15-year old girl with a big, expressive voice and exploding
Internet popularity?
You get the perfect blend of old-school craft and
wide-eyed enthusiasm, proven Music City genius and fresh new Lone
Star talent - all fueled by a staggering amount of online exposure,
including more than six million YouTube views of her performances to
date.
In short: you get new teen sensation Payton Rae,
with her debut project, the five-song DARE TO LIVE.
Part of a new wave of performers who are taking
their music directly to the fans, this 7th-generation Texan (hailing
from just outside Houston) has harnessed the exponential promotional
power of the Internet to become a bona fide YouTube sensation,
amassing an impressive domestic and international audience for her
fresh-faced blend of pure country music and genuine Texas charm. By
instinctively following her muse, sticking steadfastly to her dream
and singing her heart out at every opportunity, Payton Rae has
already achieved the impossible, and she's just getting started.
In just five songs, DARE TO LIVE captures the youth,
passion and flourishing talent of this young performer. Recorded in
Nashville, the EP boasts the work of many well known songwriters.
Brian White - who produced DARE TO LIVE and shares writing credits
on the title track - has 13 #1 hits on the Christian music charts;
Brian’s work is familiar to many country fans through his song for
Rodney Atkins, the #1 smash “Watching You.” Other songwriting
heavyweights on the project include veterans Steve Bogard (George
Strait, Rascal Flatts) and Brett Beavers (Dierks Bentley).
When working with Brian White on DARE TO LIVE, songs
were a very important part of the process for Payton Rae. "Ever
since I was really little it has always been about country music for
me," says the petite singer with the distinctive voice. "Country
songs tell a story, and there's so much thought that goes into the
lyrics...I wanted my songs to really mean something to me."
The songs of DARE TO LIVE feel tailor-made for this
15 year old artist. The themes include boys (“Boy To Blame”),
heartache (“Mississippi’s Crying”), more boys (“Not Your
Cinderella”), isolation (“Sidelines,” where Payton Rae shares a
co-writing credit) and inspiration (“Dare To Live”). Yet listeners
of all ages will delight in these well-crafted tunes; as any country
fan knows, some topics - love, relationships and reaching for your
dreams - aren’t limited to any age bracket.
"I just really love singing – sweet love songs,
songs about breakups, and songs about boys I guess," she says with a
laugh. "When I'm in the studio it's like everything that's on my
mind is put to the side. It's the best feeling ever."
It all started for Payton Rae with her first public
performance, singing the national anthem for the Houston Comets
women's basketball team when she was just four years old.
"There's a funny story behind that," Payton says. "I
had never sung it before, but I was sleeping with my mom one night
and she says I burst out singing the national anthem. After I sang
it in my sleep, she had me learn it and I auditioned after that."
That pre-game performance, a vintage video of which
the fans have now made a YouTube hit, touched something deep inside
the singer, and her fate was sealed. "After that performance I knew
what I wanted to do," she says. "I just kept singing the anthem –
for my brother's baseball games, for high school volleyball games,
wherever. That's pretty much how I got started."
Inspired by the Internet-aided launch of teen stars
like Justin Bieber and Taylor Swift and armed with a microphone and
a digital video camera, Payton Rae went to work, posting videos and
monitoring the astonishing response. "I put some videos up for my
friends and family and all these people started viewing them," she
says with a touch of surprise still in her voice. "It's a great way
to get your music out there and connect with listeners
Her YouTube tributes to some of her favorite artists
– including everyone from Carrie Underwood to Taylor Swift to
newcomers like The Band Perry – have become viral hits in
themselves, igniting Payton's singing career and making that
all-important fan connection with no prior management or label help.
In addition to her YouTube fan base, Payton's Twitter following has
long since passed the 50,000 mark (more than many established
country artists!) and continues to grow daily.
“I spend a lot of time on Twitter and Facebook, and
I love talking to my fans,” smiles Payton Rae. “It's one of my
favorite things to do."
Boosted along the way by great friends and a
supportive family, she stays plenty busy these days between being
home-schooled, shuttling back and forth from Texas to Nashville to
pursue her music, and the high-tech business of keeping in touch
with her growing legion of fans.
From her hometown in the Houston suburbs, north to
Canada, and all the way to Europe, Asia and Middle East, Payton Rae
and her music have also inspired countless, devoted young female
fans to follow their own impossible dreams, to “dare to live.” When
Payton Rae steps up to the microphone to sing, people react - and
respond.
|